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dskmvld dskmvld
wrote...
Posts: 361
7 months ago
Manufacturers face several challenges in managing trade promotions. List some of these challenges.
Textbook 

Marketing Management


Edition: 13th
Authors:
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lindslinds
wrote...
Posts: 315
7 months ago
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First, they often find it difficult to police retailers to make sure they are doing what they agreed to do. Second, some retailers are doing forward buying. Third, some retailers are diverting.
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