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Home Q & A Board Other Fields Homework Help Business Marketing
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Begonia Begonia
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5 years ago
According to the IEG Sponsorship Report, $14.9 billion was projected to be spent on sponsorships in North America during 2007. List the eight reasons why marketers may want to sponsor an event.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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#1
5 years ago
Marketers reasons are as follows: (1) to identify with a particular target market or lifestyle; (2) to increase awareness of the company or product name; (3) to create or reinforce consumer perceptions of key brand image associations; (4) to enhance corporate image; (5) to create experiences and evoke feelings; (6) to express commitment to the community or on social issues; (7) to entertain key clients or reward key employees; and (8) to permit merchandising or promotional opportunities.
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