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Home Q & A Board Other Fields Homework Help Business Marketing
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tarasen57 tarasen57
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5 years ago
As the newest brand manager for your company, you are in the process of developing an advertising campaign for the coming year. When you review your product substitutability and the stage in the product life cycle, which of "the five Ms" are you deciding?

• Media

• Measurement

• Money

• Message

• Mission
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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kamronetkamronet
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tarasen57 Author
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#2
5 years ago
Thanks
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