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Posts: 247
6 months ago
As the newest brand manager for your company, you are in the process of developing an advertising campaign for the coming year. When you review your product substitutability and the stage in the product life cycle, which of "the five Ms" are you deciding?

• Media

• Measurement

• Money

• Message

• Mission
Textbook 

Marketing Management


Edition: 13th
Authors:
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wrote...
Posts: 266
6 months ago
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wrote...
6 months ago
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