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6 months ago
In considering when and how to use MPR, management must establish the marketing objectives, choose the PR messages and vehicles, implement the plan carefully, and evaluate the results. To accomplish this, MPR has a number of "tools" at its disposal. List the major tools of effective MPR.
Textbook 

Marketing Management


Edition: 13th
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Posts: 257
6 months ago
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The major tools are publications, events, sponsorships, news, speeches, public service activities, and identity media.
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