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wrote...
Posts: 239
6 months ago
Your product competes in a mature market and your company is the market leader in the category. The advertising objective for your product should be ________.

• to stimulate and demonstrate the product's superiority

• to stimulate brand recognition

• to stimulate more usage

• to stimulate and persuade consumers to use your product

• none of the above
Textbook 

Marketing Management


Edition: 13th
Authors:
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wrote...
Posts: 255
6 months ago
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to stimulate more usage
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