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Yessi15 Yessi15
wrote...
Posts: 491
5 years ago
Advertising often fails to increase sales for mature brands and categories in decline.  The ________ is much lower for these products than for newer ones.

• advertising elasticity

• clutter

• creative brief

• flexibility

• message generation
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 66 times
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Replies
wrote...
5 years ago
advertising elasticity
Yessi15 Author
wrote...
5 years ago
This helped my grade so much
wrote...
5 years ago
Perfect
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