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dskmvld dskmvld
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5 years ago
You have decided to use print media to advertise your product because the amount of information you wish to communicate is large. In designing a print campaign, you have been advised to write a headline for the ad that is strong. What is it about the headline that is so important in a print ad campaign?

• The headline must offend the readers' sensibilities to attract them to read it.

• The headline must reinforce the picture and lead the person to read the copy.

• The headline must spark curiosity from the reader.

• The headline must appeal to the reader's sense of "wow."

• The headline must attract the reader's eyes.
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Marketing Management

Marketing Management


Edition: 13th
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IsackIsack
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