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studymite studymite
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5 years ago
A competitive product is advertised as being able to "keep the floor clean" for six months. Testing by your firms' laboratories refutes this advertising message. Under U.S. law, the competition is practicing ________.

• acceptable risks

• puffery

• creative license

• deceptive advertising

• none of the above
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Marketing Management

Marketing Management


Edition: 13th
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coltonf1coltonf1
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5 years ago
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