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toripollard8 toripollard8
wrote...
Posts: 486
5 years ago
Your research has shown that your consumers have a high forgetting rate on your product. In fact, the forgetting rate is as high as 20%. To reverse this trend, you will undertake an advertising campaign designed to get the message back into memory by emphasizing ________.

• complicity

• impact

• frequency

• reach

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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whoohoo8whoohoo8
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Posts: 386
5 years ago
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toripollard8 Author
wrote...
5 years ago
You make an excellent tutor!
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