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As the national brand manager for a major egg producer, you have directed your MPR manager to help you build consumer interest in cooking eggs for dinner. This would be an example of using MPR to ________.

• launch new products

• build the corporate image in a way that reflects favorably on its products

• build interest in a product category

• defend products that have encountered public problems

• reposition a mature product
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Marketing Management
Edition: 13th
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reposition a mature product
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