× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
New Topic  
mdagenh1 mdagenh1
wrote...
Posts: 439
Rep: 1 0
5 years ago
The media planner needs to know the capacity of the major advertising media types to deliver reach, frequency, and impact. Media planners make their choices by considering what variables?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 58 times
1 Reply

Related Topics

Replies
wrote...
5 years ago
The variables are: (1) target audience media habits, (2) product characteristics, (3) message characteristics, and (4) costs.
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  883 People Browsing
Related Images
  
 1223
  
 478
  
 405
Your Opinion
Do you believe in global warming?
Votes: 370