Ask a Question
  
  
  
Top Posters
Since Sunday
14
13
13
11
11
11
10
10
10
10
10
10
New Topic  
wrote...
Posts: 74
Rep: 4 0
A week ago
What is the appeal of point-of-purchase advertising?
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 3 times
1 Reply
Replies
Answer verified by a subject expert
wrote...
Posts: 58
Rep: 8 0
A week ago
Sign in or Sign up in seconds to unlock everything.
The appeal of point-of-purchase advertising lies in the fact that in many product categories consumers make the bulk of their final brand decisions in the store.
1
Related Topics
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  143 People Browsing
 111 Signed Up Today
Related Images
 1094
 130
 81