Direct marketing channels include direct mail, catalogs, Web sites, interactive TV, and ________.

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Direct marketing channels include direct mail, catalogs, Web sites, interactive TV, and ________.

Direct marketing channels include direct mail, catalogs, Web sites, interactive TV, and ________.

• bounce-back coupons

• telemarketing

• billboards

• coupons

• none of the above

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 93 times

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