Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Dymondmonae Dymondmonae
wrote...
Go to Answer
Posts: 489
Rep: 9 0
5 years ago
In constructing an effective direct-mail campaign, marketers must decide on their objectives, target markets, and prospects; offer elements; means of testing the campaign; and ________.

• advertising campaign

• salespeople's input

• management's input

• measures of campaign success

• sales promotions
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 54 times
2 Replies
Replies
Answer verified by a subject expert
Mtoney9Mtoney9
wrote...
#1
Posts: 384
Rep: 60 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Dymondmonae Author
wrote...
#2
5 years ago
Exactly what I needed for my project, TYSM
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  920 People Browsing
 197 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 930
  
 316
  
 374
Your Opinion
Which 'study break' activity do you find most distracting?
Votes: 741
Previous poll results: Which country would you like to visit for its food?