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In constructing an effective direct-mail campaign, marketers must decide on their objectives, target markets, and prospects; offer elements; means of testing the campaign; and ________.

• advertising campaign

• salespeople's input

• management's input

• measures of campaign success

• sales promotions
Source  Download
Marketing Management
Edition: 13th
Authors:
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measures of campaign success
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2 months ago
Exactly what I needed for my project, TYSM
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