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Home Q & A Board Other Fields Homework Help Business Marketing
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Dymondmonae Dymondmonae
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5 years ago
In constructing an effective direct-mail campaign, marketers must decide on their objectives, target markets, and prospects; offer elements; means of testing the campaign; and ________.

• advertising campaign

• salespeople's input

• management's input

• measures of campaign success

• sales promotions
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Mtoney9Mtoney9
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5 years ago
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Dymondmonae Author
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#2
5 years ago
Exactly what I needed for my project, TYSM
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