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Home Q & A Board Other Fields Homework Help Business Marketing
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wildcat290 wildcat290
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5 years ago
Direct marketing  allows marketers to test different elements of an offer strategy under real marketplace conditions. Elements of an offer strategy include  ________.

• the consumer response

• the test market

• the copy platform

• the list

• the order
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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OmamaOmama
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wildcat290 Author
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#2
5 years ago
Thanks for your help!
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