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dillon_green23 dillon_green23
wrote...
Posts: 492
5 years ago
Even when a specific campaign fails to break even in the short run, it can still be profitable in the long run if ________ is/are factored in.

• customer lifetime value

• price escalation effects

• indirect revenues

• sales-force promotions

• all of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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shamanieshamanie
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Posts: 370
5 years ago
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