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Kaevyn04 Kaevyn04
wrote...
Posts: 480
5 years ago
Direct marketers can time their offer to reach their prospects at the right moment and as a result receive higher readership because of the offer's applicability. An example of such "right moment" timing would be ________.

• senior citizens receiving offers on retirement planning

• generation Xers receiving retirement-planning offers

• parents of newborn babies receiving coupons in the mail

• baby boomers receiving information on first-time home ownership

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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yesimshayyesimshay
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Posts: 360
5 years ago
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