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Home Q & A Board Other Fields Homework Help Business Marketing
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yuknam yuknam
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5 years ago
You have identified those customers who have purchased any product from your firm within the past six months. Additionally, you have identified those customers who have spent at least $100 and those customers who purchase something from your firm three to six times a year. What formula are you using to select customers for your mailing?

• Product, offer, distribution

• Recent, often, dollar

• Key customer, minimum amount, frequency

• Distribution, dollar amount, frequency

• Recency, frequency, monetary amount
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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mnp2357mnp2357
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5 years ago
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yuknam Author
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5 years ago
this is exactly what I needed
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You make an excellent tutor!
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This helped my grade so much Perfect
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