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You have identified those customers who have purchased any product from your firm within the past ...

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You have identified those customers who have purchased any product from your firm within the past ...

You have identified those customers who have purchased any product from your firm within the past six months. Additionally, you have identified those customers who have spent at least $100 and those customers who purchase something from your firm three to six times a year. What formula are you using to select customers for your mailing?

• Product, offer, distribution

• Recent, often, dollar

• Key customer, minimum amount, frequency

• Distribution, dollar amount, frequency

• Recency, frequency, monetary amount

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 60 times

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