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Posts: 180
4 months ago
Catalog marketing is big business—about 71% of Americans shop from home using catalogs. One of the factors in the success of a catalog business for a company is in ________.

• how the company manages its market-management organization

• the strength of the company's customer-management organization

• cost containment in catalog production

• management of customer lists

• the company's product teams
Textbook 
Marketing Management
Edition: 13th
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Posts: 224
4 months ago
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management of customer lists
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