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2 months ago
Describe what is meant by stealth marketing and why consumers find it controversial and potentially unethical.
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Marketing Management
Edition: 13th
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2 months ago
Stealth marketing pays people to anonymously promote a product or service in public places without disclosing their financial relationship to the sponsoring firm.  They may pretend they're ordinary customers who happen to like the product, displaying, demonstrating, or talking it up in the process.  Consumers may find this unethical because they feel that the marketer is lying by failing to disclose his or her true motivation for talking up the product (i.e., getting paid).
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