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Posts: 164
2 months ago
The ________ method of measuring customer preferences asks the consumer to rate each product on a scale so marketers can derive the individual's preference order and levels.

• beta-testing

• monadic-rating

• rank-order

• alpha-testing

• paired-comparison
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
Posts: 164
2 months ago
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monadic-rating
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wrote...
2 months ago
Appreciate the effort, thank you!
wrote...
2 months ago
You're very welcome ... please mark the topic solved when you get a chance
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