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parneetgill parneetgill
wrote...
Posts: 468
5 years ago
The ________ method of measuring customer preferences asks the consumer to rate each product on a scale so marketers can derive the individual's preference order and levels.

• beta-testing

• monadic-rating

• rank-order

• alpha-testing

• paired-comparison
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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mnp2357mnp2357
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Posts: 404
5 years ago
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parneetgill Author
wrote...
5 years ago
Appreciate the effort, thank you!
wrote...
3 years ago
Thank you!
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