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Home Q & A Board Other Fields Homework Help Business Marketing
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parneetgill parneetgill
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5 years ago
The ________ method of measuring customer preferences asks the consumer to rate each product on a scale so marketers can derive the individual's preference order and levels.

• beta-testing

• monadic-rating

• rank-order

• alpha-testing

• paired-comparison
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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mnp2357mnp2357
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5 years ago
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parneetgill Author
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#2
5 years ago
Appreciate the effort, thank you!
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#3
3 years ago
Thank you!
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