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toripollard8 toripollard8
wrote...
Posts: 486
5 years ago
In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Comment on why a company should continuously develop new products.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
Companies that fail to develop new products are putting themselves at risk. Their existing products are vulnerable to changing customer needs and tastes, new technologies, shortened product life cycles, and increased domestic and foreign competition.
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