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Home Q & A Board Other Fields Homework Help Business Marketing
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toripollard8 toripollard8
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5 years ago
In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Comment on why a company should continuously develop new products.
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Marketing Management

Marketing Management


Edition: 13th
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#1
5 years ago
Companies that fail to develop new products are putting themselves at risk. Their existing products are vulnerable to changing customer needs and tastes, new technologies, shortened product life cycles, and increased domestic and foreign competition.
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