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Posts: 51
A week ago
Customer needs and wants are the logical place to start the search for new product ideas.  Identify four ways a company can draw new ideas from its customers.
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Marketing Management
Edition: 13th
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A week ago
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Students may identify any four of the following: (1) Observe how your customers are using your product; (2) Ask your customers about their problems with your products; (3) Ask your customers about their dream products; (4) Use a customer advisory board to comment on your company's ideas; (5) Use Web sites for new ideas; (6) Form a brand community of enthusiasts who discuss your product; and (7) Encourage or challenge your customers to change or improve your product.
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