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2 months ago
The new-product development process starts with the search for ideas. New-product ideas can come from interacting with various groups and using creativity-generating techniques. Identify and define these techniques.
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Marketing Management
Edition: 13th
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2 months ago
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A sampling of techniques include: (1) attribute listing; (2) forced relationships; (3) morphological analysis; (4) reverse assumption analysis; (5) new contexts; and (6) mind mapping.
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2 months ago
Exactly what I needed for my project, TYSM
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