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Home Q & A Board Other Fields Homework Help Business Marketing
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sjbux sjbux
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5 years ago
Following a successful concept test, the new-product manger will develop a preliminary strategy plan for introducing the new product into the market. This plan consists of three parts. List and briefly describe the elements contained in these three parts.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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#1
5 years ago
The first part describes the target market's size, structure, and behavior; the planned product positioning; and the sales, market share, and profit goals sought in the first few years. The second part outlines the planned price, distribution strategy, and marketing budget for the first year. The third part of the marketing-strategy plan describes the long-run sales goals, profit goals, and marketing-mix strategy over time.
sjbux Author
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#2
5 years ago
Thank you for answering so quickly
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