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SPP24 SPP24
wrote...
Posts: 454
5 years ago
Sony used to enjoy a three-year lead on new products. Today, Matsushita will copy the product within six months, leaving very little time for Sony to recoup its initial investments. This is an example of ________, one of the factors hindering new-product development.

• shorter product life cycles

• cost of development

• faster required development times

• fragmented markets

• capital shortages
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Replies
wrote...
5 years ago
shorter product life cycles
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