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A week ago
Your firm has a new-product concept that seems to be a sure winner. You have estimated that the cost of development is $1 million, which the company does not have. As a result, this sure winner does not get out of the idea stage. This is an example of ________, which is one of the factors hindering new-product development.

• shortages of new ideas

• cost of development

• capital shortage

• corporate culture

• faster required development times
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Marketing Management
Edition: 13th
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wrote...
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A week ago
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capital shortage
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zar
wrote...
A week ago
Appreciate the effort, thank you!
wrote...
A week ago
You're very welcome ... please mark the topic solved when you get a chance
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