Top Posters
Since Sunday
5
o
5
4
m
4
b
4
x
4
a
4
l
4
t
4
S
4
m
3
s
3
New Topic  
zar zar
wrote...
Posts: 458
Rep: 1 0
5 years ago
Your firm has a new-product concept that seems to be a sure winner. You have estimated that the cost of development is $1 million, which the company does not have. As a result, this sure winner does not get out of the idea stage. This is an example of ________, which is one of the factors hindering new-product development.

• shortages of new ideas

• cost of development

• capital shortage

• corporate culture

• faster required development times
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 47 times
2 Replies
Replies
Answer verified by a subject expert
vvnluuvvnluu
wrote...
Posts: 384
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

zar Author
wrote...
5 years ago
Appreciate the effort, thank you!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1004 People Browsing
Related Images
  
 297
  
 4416
  
 247
Your Opinion
Do you believe in global warming?
Votes: 370

Previous poll results: Who's your favorite biologist?