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Home Q & A Board Other Fields Homework Help Business Marketing
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zar zar
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5 years ago
Your firm has a new-product concept that seems to be a sure winner. You have estimated that the cost of development is $1 million, which the company does not have. As a result, this sure winner does not get out of the idea stage. This is an example of ________, which is one of the factors hindering new-product development.

• shortages of new ideas

• cost of development

• capital shortage

• corporate culture

• faster required development times
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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vvnluuvvnluu
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5 years ago
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zar Author
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#2
5 years ago
Appreciate the effort, thank you!
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