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lihui lihui
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5 years ago
You have been asked to participate in an idea-generating session. The moderator gives you the following directions: "List the attributes of the object in front of you (a cup), now modify each attribute by replacing each attribute with another." You are participating in what kind of creativity techniques?

• Attribute listing

• Morphological analysis

• Forced relationships

• Mind mapping

• Reverse assumption analysis
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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RNIPPRNIPP
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5 years ago
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5 years ago
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