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Posts: 66
A week ago
When Tide introduces a new fragrance of laundry detergent, some consumers who buy the new fragrance switch from other Tide variants, as opposed to from other brands.  The income lost on the other Tide variants is called ________.

• incremental income

• intrinsic income

• dragalong income

• disruptive income

• cannibalized income
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Marketing Management
Edition: 13th
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wrote...
Posts: 67
A week ago
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cannibalized income
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wrote...
A week ago
Good timing, thanks!
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