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"Our product is a powdered mixture that is added to milk to make an instant breakfast that gives ...

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"Our product is a powdered mixture that is added to milk to make an instant breakfast that gives ...

"Our product is a powdered mixture that is added to milk to make an instant breakfast that gives the person all the needed nutrition along with good taste and high convenience. The product would be offered in three flavors and would come in individual packets, six to a box, at $2.49 a box." This is an example of ________.

• idea generating

• concept testing

• product testing

• a product concept

• a brand concept

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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