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Home Q & A Board Other Fields Homework Help Business Marketing
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lihui lihui
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5 years ago
You have been asked to try a firm's new line of potato chips at no cost to you. Now you have been approached by the firm and asked if you would pay $1.00 per bag for these chips (regular price $1.99) or if you would prefer your regular brand of potato chips. You choose your favorite brand of chips instead. The firm then offers you the option of purchasing their chips for $.90 per bag. You are participating in a ________.

• sales-wave research study

• controlled test market

• commercialization of a new product

• simulated test market

• test market
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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rinderbikrinderbik
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5 years ago
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lihui Author
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5 years ago
Thanks
vanna2014
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Yesterday
Smart ... Thanks!
emilyas19
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2 hours ago
Helped a lot
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