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wrote...
Posts: 141
2 months ago
When commercializing a new product, market-entry timing is critical. Your firm has the distinction of being the first to market with your new product. As the first entrant in the market, your company can enjoy ________.

• late entry

• parallel entry

• first mover advantages

• market attractiveness

• brand awareness
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
2 months ago
first mover advantages
wrote...
2 months ago
This helped my grade so much
wrote...
2 months ago
Perfect
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