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jonnyjon jonnyjon
wrote...
Posts: 450
5 years ago
When commercializing a new product, market-entry timing is critical. Your firm has the distinction of being the first to market with your new product. As the first entrant in the market, your company can enjoy ________.

• late entry

• parallel entry

• first mover advantages

• market attractiveness

• brand awareness
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 39 times
3 Replies

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Replies
wrote...
5 years ago
first mover advantages
jonnyjon Author
wrote...
5 years ago
This helped my grade so much
wrote...
5 years ago
Perfect
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