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billyhilly billyhilly
wrote...
Posts: 479
5 years ago
Your company is in the beginning stages of rolling out its new line of fishing gear. Targeted consumers include fishing clubs, sporting good store buyers, and subscribers to fishing magazines. In marketing terms, these prime prospects would be classified as ________.

• indirect users

• laggards

• early adopters

• innovators

• heavy users
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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h00304413h00304413
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Posts: 411
5 years ago
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billyhilly Author
wrote...
5 years ago
Exactly what I needed for my project, TYSM
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