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Crystalboo92 Crystalboo92
wrote...
Posts: 545
5 years ago
Differentiate between a product idea and a product concept.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
A product idea is a possible product the company might offer to the market.  A product concept is a more elaborated version of the idea expressed in consumer terms.
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