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joanne1718 joanne1718
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3 years ago
The success of the cell phone is due in part to the fact that the cell phone matches the values and experiences of individuals. In the adoption process, this describes which of the processes that speeds the adoption process?
Textbook 

Marketing Management


Edition: 13th
Authors:
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Nikki_LYNNNikki_LYNN
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3 years ago
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Compatibility is the degree to which the innovation matches the values and experiences of the individuals. We already knew how to use a telephone, so a cell phone was a natural extension of current knowledge.
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joanne1718 Author
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3 years ago
Thanks for your help!
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