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2 months ago
The success of the cell phone is due in part to the fact that the cell phone matches the values and experiences of individuals. In the adoption process, this describes which of the processes that speeds the adoption process?
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Marketing Management
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Compatibility is the degree to which the innovation matches the values and experiences of the individuals. We already knew how to use a telephone, so a cell phone was a natural extension of current knowledge.
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2 months ago
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