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When forces for global integration are high and forces for national responsiveness are weak, a strategy that ________ makes sense.

• treats the world as a single market

• customizes marketing messages to each region of the world

• treats the world as a heterogeneous market

• tailors the product on a city-by-city basis

• segments consumers on a regional basis
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Marketing Management
Edition: 13th
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treats the world as a single market
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