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lurielbank lurielbank
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Posts: 472
Rep: 9 0
5 years ago
When forces for global integration are high and forces for national responsiveness are weak, a strategy that ________ makes sense.

• treats the world as a single market

• customizes marketing messages to each region of the world

• treats the world as a heterogeneous market

• tailors the product on a city-by-city basis

• segments consumers on a regional basis
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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gumpfablegumpfable
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Posts: 366
5 years ago
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