Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
lurielbank lurielbank
wrote...
Go to Answer
Posts: 472
Rep: 9 0
5 years ago
When forces for global integration are high and forces for national responsiveness are weak, a strategy that ________ makes sense.

• treats the world as a single market

• customizes marketing messages to each region of the world

• treats the world as a heterogeneous market

• tailors the product on a city-by-city basis

• segments consumers on a regional basis
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 89 times
1 Reply
Replies
Answer verified by a subject expert
gumpfablegumpfable
wrote...
#1
Posts: 366
Rep: 50 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

lurielbank Author
wrote...

5 years ago
You make an excellent tutor!
yen
wrote...

Yesterday
Thanks
larrybrads
wrote...

2 hours ago
Thanks for your help!!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1105 People Browsing
 125 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 319
  
 1040
  
 283
Your Opinion
Who's your favorite biologist?
Votes: 586
Previous poll results: Which of the following is the best resource to supplement your studies: