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Tneary Tneary
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5 years ago
Research has shown that gray market activity is most effectively deterred when the penalties are severe, when manufacturers are able to detect violations or mete out punishments in a timely fashion, or both.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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vvnluuvvnluu
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5 years ago
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Tneary Author
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