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liljay liljay
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5 years ago
________ is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan's stated objectives.

• Brand management

• Marketing research

• Marketing management

• Marketing implementation

• Product management
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
Marketing implementation
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