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The control process includes the following: ________.

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The control process includes the following: ________.

The control process includes the following: ________.

• goal setting, brand review, marketing audit, corrective action

• management scorecard, goal setting, marketing audit, corrective action

• efficiency control, strategic control, goal setting, corrective action

• brand audit, control review, efficiency control, corrective action

• goal setting, performance measurement, performance diagnosis, corrective action

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 61 times

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