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Kaevyn04 Kaevyn04
wrote...
Posts: 480
5 years ago
A product-management organization makes sense if the company's products are quite different, or if the sheer number of products is beyond the ability of a functional organization to handle.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 94 times
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Replies
wrote...
5 years ago
true
Kaevyn04 Author
wrote...
5 years ago
Appreciate the effort, thank you!
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